What, no theater? Brookwood owners think twice about the dine-in facility announced four months ago

Brookwood Village's front entrance following a massive renovation to transform the enclosed mall into a lifestyle center, with restaurants, outdoor seating and a real "village" look. New owners had planned another transformation, with a dine-in theater, but are thinking twice about including entertainment facility.

Brookwood Village’s front entrance following a massive renovation years ago to transform the enclosed mall into a lifestyle center, with restaurants, outdoor seating and a real “village” look. New owners Cypress Equities had planned another transformation, with a dine-in theater, but are thinking twice about including the entertainment facility.

Was it so long ago that Brookwood Mall owners announced their plans to build a luxurious dine-in movie theater that no one remembered to ask about it when they rolled out their renovation plan this week? And the movie theater — the centerpiece of the redevelopment–was not mentioned?

So it seems.

At least for now, the mall’s $20 million metamorphosis will go forward beginning July 6 without the theater plan unveiled at a Feb. 3 Planning Commission meeting. Asked about the missing theater yesterday, Homewood’s Inspection Services Director Jim Wyatt said Cypress Equities put the project on hold while it conducted further demographic studies. The theater may eventually be built into the underground parking location of the main building as originally conceived, or may be built elsewhere on the property, he said. No reason was given for the canceled project.

A movie theater is planned for Brookwood Village mall.

A movie theater is planned for Brookwood Village mall. Click to enlarge.

And none was requested, at least according to published accounts, including an al.com announcement this week detailing each of the four construction phases. Both al.com and the Homewood Star quoted Cypress’ CIO Todd Minnis’s statement from a news release: “Our fresh slant on the redesign of Brookwood Village is to convert it to a boutique shopping and entertainment destination.”

But, at least for the immediate future, if it’s entertainment you’re looking for at Brookwood, mall owners expect you will find it in the decorative chandeliers and sconces to be added in the atrium, or the warm wood tones of new porcelain tile flooring, broad-loom carpeting and exposed wood beams, as provided in descriptions sent to local news agencies. For the Homewood Star’s report: http://thehomewoodstar.com/news/brookwood-village-interior-renovations-to-start-in-july-0617/

A call placed yesterday to Mr. Minnis has not yet been returned.

From the Feb. 3, 2015, Planning Commission report:

Approved, with some fanfare, an amended development plan to allow a movie theatre and other changes to Brookwood Village. Kirk Williams, managing director of a Brookwood ownership entity, Cypress Equities, presented a plan to build a 550-seat, 40,000 square foot theater and entertainment complex in the west-center portion of the mall, relocating tenants such as Jason’s Deli, Victoria Secret, the Loft, etc., as well as 225 underground parking spaces. Parking will be redistributed to sections to the east of the main mall, and in front. Mr. Williams said the decision was made after careful analysis of the market, and would deliver to the area a “sophisticated shopping and entertainment boutique.” The theater will face north, providing a central design focus to the mall but its profile will not rise above the roof lines of restaurants across the private drive due to building the theater down into the mall’s basement.

Mr. Williams was careful not to reveal the name of the theater operator, saying only that it was familiar to the area. The interior of the mall will be redeveloped as well, Ms. McGrath said. 

The owners have been criticized for closing down the Applebee’s restaurant to make way for a cell phone retailer. All the mall tenants displaced by the theater will be relocated elsewhere on the property, Mr. Williams said.

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